Fake Coca-Cola Website

Coke Zero. It's the new sugar free product from Coca-Cola, and it's teaser campaign has used a number of alternative/emerging forms of media to spread it's message. From unbranded billboards to the spray painting of footpaths with statements such as "why can't big nights come with zero morning afters?"" and a Zero Movement website, the campaign is a distinct departure from the usual coke formula. Check out this link about Coke's new campaign.

The best news though, is that the sugared-water corporate giants didn't secure all the domains, and a real rebel group called the Zero Coke Movement have set up their own "Coke" website by buying the remaining .org address!! So much for guerilla marketing.

Coke Zero. It's the new sugar free product from Coca-Cola, and it's teaser campaign has used a number of alternative/emerging forms of media to spread it's message. From unbranded billboards to the spray painting of footpaths with statements such as "why can't big nights come with zero morning afters?"" and a Zero Movement website, the campaign is a distinct departure from the usual coke formula. Check out this link about Coke's new campaign.

The best news though, is that the sugared-water corporate giants didn't secure all the domains, and a real rebel group called the Zero Coke Movement have set up their own "Coke" website by buying the remaining .org address!! So much for guerilla marketing.