Mercedes AMG new website wins too many awards
Avenue A / Razorfish has created a new website
for Mercedes-Benz AMG. Mercedes-AMG's website takes users on an
interactive drive of the AMG brand, automobiles and its unique
headquarters in Affalterbach. The site's design and handling mirrors
the AMG racing driven experience. Scott Preacher, client partner of
Avenue A / Razorfish East comments:
"Our goal was to build a web presence that
clearly articulated the Mercedes-AMG brand while leveraging the latest
in rich media technology. The new Mercedes-AMG website delivers a truly
unique interactive experience -- one that invites users to immerse
themselves in the world of AMG automobiles."
The site, available in English and German, is really nice and makes you perceive the Mercedes brand value. It makes a good use of video, but the sound design is rather poor. I still want one though.
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