Bespoke Printing Definately Worth Having

Christmas 06 was a huge success for a Saville Row tailor, as a result of spending their ad budget on bespoke print, instead of press ads. Norton & Sons', the bespoke tailor founded in 1821, offered a gift certificate, "in keeping with [our] bespoke ethos".

Customers simply popped in or called the store, and a hand-written, pre-paid certificate was delivered anywhere in the world on their behalf, along with a fabric swatch, a tape measure and tailors' chalk. The lucky recipients can now order a bespoke suit, jacket, pair of trousers, overcoat or shirt. It's one way of getting him to dress right, anyway. Norton & Sons', 16, Saville Row, W1. Visit www.nortonandsons.co.uk.