Empower Customers to Build a Buzz

NEW YORK -- In an age of digital media overkill, guerilla marketing has a newfangled communications channel made of flesh and blood.

Its name is RepNation Consumer Powered Media, a company that uses social networks to focus on the buying habits of young people.

Until now, RepNation has been a division of Mr. Youth, which specializes in the college market. The new spin-off will expand its purview to include teens, young professionals, "soccer moms" and technology enthusiasts, said RepNation managing director Brandon Evans.
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