New Rolls-Royce Drophead Launches this week

Last summer saw the launch of this £307,000 Rolls-Royce convertible. The two-door, all-aluminium spaceframed, four-seat convertible is a "less formal interpretation" of classic Rolls-Royce design. The press release gives some insight into the approach Rolls-Royce took when crafting the interior:

Materials are used in a way that emphasises their natural charm and there is an immediacy to the exposed elements of brushed steel and solid teak. Bleaches, stains and lacquers were shunned as far as possible in favour of more natural finishes. Hands touch only chrome, leather or wood. Other materials, such as the brushed steel, are used as architectural detailing, giving the whole car a sense of visual tactility.

"The Phantom Drophead Coupé is about emphasising the essentials of pleasure," says Cameron. "Above all, we were determined to make this car a joy to live with. Rolls-Royce is the opposite of stiff formality. Why would you design and build a car like this and not make it fun to use?"

The Car will be unveiled at the Detroit Motor Show on Jan 7th this week!

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