Don't get too personal
I recently came across this article. I would love to hear what you think.
"Designer's Corner: Don't Get Too Personal
Graphic design tips by David Dresen, Director of Design, Logoworks
So, you’ve just received your registration confirmation from the state for your new business name, and you’re excited about the potential success of your company. Congratulations, you’ve put your heart and soul into this, and can think of little else.
As you approach a designer to have your company logo designed, my advice to you would be, don’t get too personal.
You have put your time and money into this project, and you are emotionally invested in it. But now is the time to step back, distance yourself emotionally, and let your designer take some control. If you come to me to design your logo, here is what I will tell you.
I want to help your business succeed and make your hopes and dreams for it become a reality. You are relying on me to help your company succeed. That may sound a little presumptuous, but in reality a logo can either help you build a strong brand identity and have a strong position in the marketplace, or it can be a detriment to your business. Your logo is your company's face, and that first impression will influence people to either find out more about your company or ignore it. That may not be fair, but it's a reality."
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