Fashion and finance come together!

"Now they merge! For years the story that you find the fashion/advertising business at one side and the “finance” at the other side of the bar at Stureplan in Stockholm, had circulated. As a trend barometer the Ventalists (Venture capitalists) are not so trendy. They are as many others, the follow each other. Recently, at least in Sweden and excluding the big ones such as LVMH, Gucci group and others that plays in highest league, the “money” had found a new business to invade. Many smaller and upcoming Swedish fashion brands such as Filippa K, WESC and ACNE Jeans had sold out parts of their companies – often in order to expand. The entrepreneurs have in many ways fought for a long time, but not all. Here we can see a little bit more mature market, so to say."

Read the full article here by Claes Foxérus.