Word of Mouth

Brandon Evans, MD and partner of RepNation writes:
"Marketers who view consumers as partners rather than target markets will reap the rewards. Word-of-mouth (WOM) marketing has drummed up significant buzz in marketing circles as the hot new initiative. This renewed interest in advertising in its simplest form is undoubtedly a result of the increased fragmentation of media and a decreased level of trust of advertising."

Some good stuff. Read the full article here.