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July 17, 2007

Award Winning Advertising in Prague

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No stranger to the odd field trip, we thought it would be rude to not get involved in the installation of some award winning advertising in Prague last weekend. These little beauties only cost £40 per square metre to print, but the estimated ROI for Renault with the 1.5million tourists that pass each week is estimated to be a record.

Img_0233 The most complicated part was getting the placement right as you have to stand just far enough away to have the posters feel like you are actually looking at a building. The beauty of the placement here is that the ideal distance is almost the same as the corner of the square, so it hits you as soon as you turn the corner. They are printed onto mesh and mounted on scaffolds, so the wind has no problem blowing through the posters.

Give us a ring on 0161 953 4080 if you'd like to commission us to do a tasty version for Manchester city centre! Not sure if we could get away with expenses for another research trip to Prague though ...

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