Trends, Ideas and Inspiration

Look closely now.

The new magazine that is Monocle. So what's all the fuss? Well their website reads: "Conceived by Wallpaper* founder and Financial Times columnist Tyler Brûlé, the launch team calls on some of his old alumni and new talent from The Independent, the BBC, Branches of Condé Nast and a host of other news outlets. Versed in politics, popular culture, business affairs, media, architecture and design, the editorial team will cover the world from its London hub and dedicated bureaux in Tokyo, Zurich and New York. Monocle will be driven by offering original, never-before-seen content to an audience of well-heeled, intelligent opinion leaders around the world."

We've got a copy in the studio and we're making our minds up at the moment!

The Pavement

The Pavement is a small new charity, founded in the spring of 2005, that provides a unique product - a free monthly paper for homeless readers. The Pavement delivers 3,000 copies to over 30 outlets across London: hostels, day-centres, homeless surgeries, soup-runs and libraries. By using volunteer journalists and professionals, as well as work from the country's best cartoonists (many of them Private Eye contributors), they've achieved a balance of news, features, humour and service listings unique to their publication.

Heres an extract from the Londonist interveiw:

Most readers won't be familiar with The Pavement. What's it all about?

Burdett: It's a free monthly magazine for the homeless, whether street or in temporary accommodation, with news, features, a service listing and humour from the UK's best cartoonists. It's that simple. Our aim to be a good read above all else.

It's read by rough sleepers, those in day centres, and hostel residents. Of course, we know from correspondence that a lot of those working in homeless organisations read us, but our target audience are homeless. And that's our core readership. We send out 3000 copies a month, and they all go. In fact, they go to places we didn't send to, as readers carry copies across town and beyond. We've had copies turn up in Doncaster, Edinburgh and Cork, which is encouraging."

Take a look at The Pavement.

Bob's Your Uncle!

Well maybe not...but if like us you live in Manchester, then you may be seeing him a bit more. Bob is a new magazine for Manchester and he's free. He should be showing his face from around late March.

Oh and by the way he's looking for budding photographers,  writers, designers and illustrators for the first issue.....the theme is Freedom.Look here for more info.

What the Mother?

The latest issue of Creative Review has been edited by Mother, the London-New York advertising agency and contains a sticker specially designed by Peter Saville. Creative Review has been going for 25 years and is the World's leading monthly magazine for visual communication. This month sees the exploration of the theme; 'I Sold My Soul'.