Introduction
Having captured a unique opportunity in the enertainment world, the pressure to recognise and capitalise on the latest craze is enormous for MTV. However, when a brand grows to the ridiculous status of MTV, where competition is basically non-existant, there is a danger of growing stale or becoming too cautious, leading to an environment where opportunuties can be missed or dismissed altogether.
Juicy's own Creative Director, Jeremy Waite, had the privilage of working with MTV during 2003-2005, developing a new golf event and cartoon concept.
Here are a few of the identity marques that have managed to keep MTV a relevant and significant media presence.
